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Ride-share pricing algorithms charge more for pickups originating in areas where predominantly people of color reside.


Justice Area(s)

Racial Justice

AI Impact(s)

Bias and discrimination



United States



Even as Uber and Lyft's policy teams were citing their service of majority-minority neighborhoods in their regulatory battles in cities, their pricing algorithms were charging riders more for pickups originating in areas predominantly populated by people of color.

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Related Issues by Justice Area

Issue 2018

Discriminatory targeted ads focusing on housing, jobs, and credit persist at Facebook, even after changes.

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Multilingual inconsistencies in AI systems impact linguistic hegemony.

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