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Ride-share pricing algorithms charge more for pickups originating in areas where predominantly people of color reside.

Issue

Justice Area(s)

Racial Justice

AI Impact(s)

Bias and Discrimination

Location(s)

Americas

United States

Year

2020

Even as Uber and Lyft's policy teams were citing their service of majority-minority neighborhoods in their regulatory battles in cities, their pricing algorithms were charging riders more for pickups originating in areas predominantly populated by people of color.

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