Amazon's algorithm used to determine speed delivery options discriminated against shoppers in neighborhoods predominantly populated by people of color.

The predictive algorithm Amazon used to determine which parts of a city could enjoy same-day Prime Delivery discriminated against urban neighborhoods that are home to Black and brown people. The company excluded the entirety of the Bronx, for example. The distinct disparity in service caused political backlash and Amazon has since overridden its algorithm to extend same-day delivery in Boston, Chicago, and New York.